What He’s Done For Bradesco, How He Climbed Through Its Ranks, And His Workplace And Educational History – Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi is a Brazilian banker that is currently the President and Chief Executive Officer of Banco Bradesco, larger than all banks in the nation of Brazil than one financial institution in Itau Unibanco. Mr. Trabuco was hired on into this dual role in March of 2009, having worked for Bradesco for forty years at that point in time. Being promoted internally to such a lofty position is not commonly seen in today’s business world, rather than companies and organizations hiring executives from other entities or who’ve never worked for the hiring entity.
Mr. Trabuco first came to public light in the early 2000s. In 2006, he was named the Insurance Personality of the Year for his work as the President of Bradesco’s insurance division, an award he won again the following year. Luiz Carlos Trabuco Cappi became even more well-known in March of 2009 when he was promoted to President and Chief Executive Officer. However, it’s safe to say the bulk of his publicity came in August of 2015 when Bradesco entered negotiations with HSBC Brazil, another large Brazilian bank, to purchase their assets and likeness.
Although it’s difficult for anyone familiar with Brazilian banking to look back and wonder why, Luiz Carlos Trabuco Cappi faced considerable criticism from financial news media regarding the then-potential transaction. Such dispute quickly faded after the transaction was finalized in the early months of 2016. The $5.2 billion price tag brought along what’s equal to six years of organic growth within Bradesco’s ranks, helping narrow the gap between Bradesco and Itau Unibanco.
Luiz Carlos Trabuco Cappi rose from the entry-level position of bank teller all the way to his current dual roles, although it may have taken slightly longer than four decades of effort. Let’s look into where Mr. Trabuco came from, how he was educated, his rally through the ranks of Banco Bradesco, and even some awards he’s received in recent years.
Luiz Carlos Trabuco Cappi was born in Marilia, Brazil, back in October of 1951. He graduated Brazil’s equivalent of high school far ahead of schedule. Rather than wasting his mental talents, Luiz Carlos Trabuco Cappi decided to enroll in college. Less than four years later, again graduating ahead of his time, he earned a degree in Philosophy from the Faculty of Philosophy, Letters, and Human Sciences of the University of Sao Paulo. Building off of his bachelor’s degree from USP, consistently ranked as the most reputable university in Brazil year after year, Mr. Trabuco stayed within the broad confines of Sao Paulo’s metropolitan area and earned a degree in Socio-Psychology. This graduate degree would immediately help him get along with others, whether it be interviewers, customers, or coworkers.
In 1969, at the young age of eighteen, Luiz Carlos Trabuco Cappi was hired by Bradesco’s Marilia branch as a bank teller. It was this early on in his career in which he proved his loyalty to his employer, moving more than five hours’ driving distance away from Sao Paulo and back to his birthplace of Marilia.
Just two years later, Luiz Carlos Trabuco Cappi accepted a position at Bradesco’s headquarters in Osasca, Sao Paulo, moving his place of living another five-plus hours to be closer to his employer. In 1984, Mr. Trabuco was named the Director of Marketing. Later on, starting in 1992, he served as the Executive Vice President of Bradesco’s pension division, then was bumped up to President in 1998. He did this again with Bradesco’s insurance division in 1999 and 2003, respectively.
Most recently, Luiz Carlos Trabuco Cappi was named the Entrepreneur of the Year by Isto E Dinheiro, a reputable financial news source.