Norman Pattiz has been an instrumental part of the broadcasting industry in the United States. At the moment, the businessman is working as the chief executive officer of PodcastOne. Norman Pattiz has been making headlines in the recent times after announcing the results of an advertising campaign that was concluded just the other day. Pattiz had partnered with one of the best research companies in the nation, known as Edison Research for the survey. The vice president of the research company, Tom Webster, played a primary role in the recently concluded survey.
The results released to the public were very detailed, giving the consumer the picture they have been looking for. The study was conducted on at least five of the most prominent brands in the market that have been used by the consumers for a while. At the end of the announcement, the consumers understood that podcast advertising has several benefits to the business owners. The brands that have been embracing this form of marketing have been doing very well. Most of these firms have been making millions even when the economy is affected. Edison Research has been in the research world for several decades, and it has professionals who clearly understand how to carry out a detailed survey. The following are some of the key findings of the survey.
At the end of the podcast advertising campaign, the two companies established that the financial services packages increased with over forty-seven percent. This increase is attributed to the advertising campaign that was carried out by Norman Pattiz and his team.
There was over sixty percent of positive responses concerning one of the grocery brands after the podcast campaign was carried out. The increase in the brand recognition was by over seven percent. Consumers loved the grocery after it was advertised by Norman Pattiz and his team, meaning that other brands will benefit from this marketing strategy.
At the end of the detailed research, Tom Webster and Pattiz had good news to tell to the American consumers. According to the two professionals, the brands that will choose to market their products and services using the podcast technique will end up making more sales and profits. Pattiz says that he has served in this department for several decades, and he understands what will work for most people.After serving as a chief executive officer of the large broadcasting company, Norman has been equipped with the expertise and knowledge consumers are looking for. Learn more: