It is rare, but Doe Deere has managed to create a certain type of chemistry with her fans, and that has been the thing that has built her company. She is directly connected with people that are concerned about her product, and that gives her a first-hand approach to tweaking her products. If she wants to know how her brand is doing she doesn’t have to go and read reviews in magazines. She gets her information straight from the source by connecting with friends through social media. They post their comments and they give Doe Deere information on exactly what they would like to see.
The thing that Doe Deere has managed to do that other cosmetic leaders may not have done is create something that people will talk about. There are a lot of cosmetic brands out there. Many of them do not even get much attention because all of it looks like duplicate products. Nothing really stands out.
What Doe Deere has done is devise a plan by creating her own blogs and YouTube videos. She has built profiles for herself as well as her Lime Crime brand. This gives people a double dose of Doe Deere and what she is trying to get across with her cosmetics. There are so many people that are connected to Lime Crime through social media. This is good because Doe Deere knows that she does not have to invest in commercials or print ads. She is well aware that her consumers are actually going to stay plugged into social media and see what happens next with the brand.
There have been naysayers that may have assumed that Doe Deere could not do what she has done, but she has certainly proving everyone wrong. She has become this powerful person that has raised the bar. She has created a new standard that people are impressed with. It is all a part of the passion that she has when it comes to building a better brand of cosmetics. She is not the one that wanted to duplicate what everyone else may have deemed successful. She wanted to compete with her adversaries and create something with that was not considered comparable but better. Having this type of ambition is what has allowed her to open the door to a stream of consumers that have made it their goal to stay loyal to his brand.
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