Even though she is about to step down, Lori Senecal was the perfect CEO to help CP+B become the best global agency it is today. According to the founder of CP+B, Chucker Porter, Lori is a fantastic partner. It is because of her that CP+B has become a smart and efficient agency. Under her leadership, Lori Senecal has ensured that the ten satellite offices of CP+B are managed by entrepreneurs who are willing to take the organization to the next level. Before she retires as the CEO of CP+B, Lori is preparing the next leadership group, which also seems to be creative and talented.
Lori Senecal joined CP+B Agency in 2015. This was the best time because the organization was in need of a genius manager. It paid well since her management skills enhanced the strength of CP+B Agency. Under the management of Senecal, CP+B has never lost any client since 2015. As a result, CP+B increased its global presence with the win of clients such as American Airlines, Hershey, and Titanium Grand Prix.
About Lori Senecal
As the Global Chief Executive Officer, the role of Lori Senecal is to oversee the expansion and global growth of CP+B. She manages and coordinates the international offices of the firm, which focus on continued global development. According to the Drum, Lori Senecal has managed to impact the business culture of CP+B. She converted the agency into a global, collaborative, agile, and inventive firm. In that case, the company has been consistent with its advertising business both at international and local level.
When it comes to leadership qualities, Lori’s primary focus is talent. With talent, CP+B has fueled its business growth and development across every discipline including geographies. When CP+B was recognized by Ad Week as one of the creative innovators in the current advertising age, Lori Senecal was also named as one of the agency executives to watch. Furthermore, CP+B Agency has gained world class recognition because of the talents and skills that have been instilled by Lori Senecal. Before she joined CP+B, Lori also worked as the Chief Executive Officer and Chairperson of KBS. She converted KBS as one of the best working places in NYC.